Hard Yards
Is Coming
You maintain your car.
You maintain your training.
You maintain your gear.
Now it's time to maintain yourself.
Hard Yards is a simple 90-Day Maintenance System built for men who have spent years in the sun, at work, on the tools, on the course, in the gym — and never thought much about looking after their skin.
- No complicated routines.
- No beauty counter nonsense.
- Just three simple steps.
Clean the day off. Built to wash away sweat, oil, sunscreen, dirt, and daily build-up.
Exfoliate tired, rough skin and help your face feel cleaner, smoother, and fresher.
Hydrate, support, and maintain your skin daily. Zero grease. SPF30 protection.
Built for men who've done
the Hard Yards.
If you're ready to look a bit sharper, feel a bit fresher, and finally start maintaining your skin properly — join the early access list.
Early access. Launch updates. First access to the 90-Day Maintenance System.